Hairlistic is a natural haircare company focused on creating considered, plant-inspired products with a clean and polished feel.

The client already had an existing logo they wanted to keep, so HELLO JOE.® worked on expanding the brand beyond the logo. This included developing a more complete visual direction through colour palette, brand fonts, imagery style and supporting design elements.

HELLO JOE.® also designed the product labels, creating a look that felt elevated, cohesive and easy to read across the haircare range.