Beauty Bay is an eyelash technician based in Griffith, NSW, offering beauty services with a soft, feminine and polished feel.

HELLO JOE.® developed a visual identity that balanced elegance and personality, using a pink-led colour palette paired with jet black for contrast and sophistication. The logo suite was designed to feel feminine, refined and beauty-industry ready, while remaining versatile across digital and printed touchpoints.

Supporting brand patterns and visual elements were also created to help extend the identity across social media, packaging, client materials and future brand collateral.